So what’s the fuss with having a logo? Why bother? And does it really even mean anything? The short answers are it’s important, because, and yes.
Sight is our primary and most utilized sense. Dogs sniff. Cats hear. Humans see. From the first impression to the last thing someone remembers, the visual part of any experience is a huge component of our experience. So just like you might remember an acquaintance based on his or her facial features, people remember organizations based on their logos.
Link to full post: Not Just a Picture.