File under “Media Training”

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Oh, dear. In case you haven’t seen this video already, here is Olympian Ryan Lochte making the rounds promoting his new reality show “What Would Ryan Lochte Do?”
“Uuuugh. What am I not doing?” Someone didn’t get media training…or sadly enough, did he?


SmartWater the Copycat

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Looks like SmartWater took a cue from Weezer’s “Pork and Beans” video to attempt viral status using YouTube celebrities. Weezer’s concept was three years earlier than SmartWater’s and confirmed YouTube was winning the war against TV. Thoughts?

P.S. Check out all the tags the company included for video searches.
P.P.S. “Rachel, I love your hair.”

YouTube video here(UPDATE – This video is now “Private.”)

Weezer’s video info here.