Online Marketing

Another Success Story

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The total is in. The Inaugural Drive Out ALS Charity Golf Tournament raised a total of $6,140 – all going to the East TN chapter of the ALS Association. This exceeded our first-year goal. The combination of hard work, partnerships, strategy, creativity and determination contributed to the success. Thank you, team!

We’re already planning next year’s event on behalf of Drive Out ALS. If you’re interested in participating in next year’s tournament or sponsorship opportunities, mark your calendar for May 10, 2014. Check DriveOutALS.com for updates.

Collide PR Drive Out ALS Charity Golf Tournament Chattanooga TN

Web site Upgrade for a Successful Holiday Season

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According to an April 2009 MarketingSherpa survey, there are six tactics you must implement into your Web site for a successful 2009 holiday season.


  1. Perpetual shopping cars
  2. Internal search
  3. Enhanced display

Check out the full article and chart for the remaining three tactics.

Use Online Listening for Competitive Research

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My friend Jeff Herzog of iCrossing fame and ZooLoo (what exactly is ZooLoo Jeff anyway?) used to say “search is the world’s largest focus group.” I’m not sure if he authored the phrase, but regardless, I’ll always remember it and give him credit. Why? If you compare the 14.3 billion searches conducted in March 2009 per comScore to the response pool of any survey or focus group, you can quickly understand which set may provide more value. Of course, not everyone is searching for the topic you may be interested in, but it’s extremely likely that more people are searching for your topic of interest versus the number of subjects in your research partner’s database.

So what can you learn from search phrases?

Read more here