Month: March 2011

Dove thinks you can have better looking armpits in just five days

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Dove Ultimate Go Sleeveless, which hits U.S. stores this week, claims its formula of specialized moisturizers will give women better-looking underarms in five days. It was inspired by Unilever PLC research that found 93% of women consider their armpits unattractive.
Personally, I never really thought nor cared if my armpits were ugly or not…do you?? Can we put the Dove campaign up there with “Anti-aging Toothpaste” campaign?
Read the entire WSJournal Online article here.  



SmartWater the Copycat

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Looks like SmartWater took a cue from Weezer’s “Pork and Beans” video to attempt viral status using YouTube celebrities. Weezer’s concept was three years earlier than SmartWater’s and confirmed YouTube was winning the war against TV. Thoughts?

P.S. Check out all the tags the company included for video searches.
P.P.S. “Rachel, I love your hair.”

YouTube video here(UPDATE – This video is now “Private.”)

Weezer’s video info here.