Month: March 2011
Dove Ultimate Go Sleeveless, which hits U.S. stores this week, claims its formula of specialized moisturizers will give women better-looking underarms in five days. It was inspired by Unilever PLC research that found 93% of women consider their armpits unattractive.
Personally, I never really thought nor cared if my armpits were ugly or not…do you?? Can we put the Dove campaign up there with “Anti-aging Toothpaste” campaign?
Read the entire WSJournal Online article here.