Month: August 2009

Celebrate the 8th Annual World’s Largest Ice Cream Social

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Celebrate the 8th Annual World’s Largest Ice Cream Social and support the Make-A-Wish Foundation® of Orange County and the Inland Empire in their effort to grant wishes to children with life-threatening medical conditions.

Thursday: September 24, 2009 5-8pm At your local: COLD STONE CREAMERY

Dates of PromotionStar sales and donation collection: Sept. 1–30, 2009·

The company will invite customers to purchase stars, which will be posted on store walls throughout the month leading up to the 8th Annual World’s Largest Ice Cream Social Ice Cream Social: 5–8 p.m., Sept. 24, 2009·

Donating to the local chapter, guests will be treated to a free three-ounce serving of Jack’s Creation™ and many locations will offer activities and entertainment for guests. This year’s Make-A-Wish® Creation is Sweet Cream ice cream mixed with brownies and rainbow sprinkles and topped with caramel. It was designed by Jack, a 5-year-old from the Metro New York chapter, whose wish was to go to Nashville.

Millenials More Likely to Pay for your Content

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As the axiom goes, necessity is the mother of invention. In today’s economy, that old saying has evolved: The current recession is the mother of innovation. Media, in an effort to stop the bloodletting, is innovating straight into the pre-Internet era.

The latest trend is trying to convince consumers to pay for the content they currently get online for free. Surprisingly, research conducted by Frank N. Magid Associates in June indicates that consumers are willing to pay for access to the content they enjoy. In fact, members of Gen Y are more likely to say they will spend money than Gen Xers and Baby Boomers.

By most expert counts, Baby Boomers control most of the wealth in the United States. However, their attitudes towards paying for content reveal a less than ideal product target. Across every category tested, Baby Boomers were less likely than Gen Yers to say they would pay for content.

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Hospitals turn to social networking sites to educate, market services

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I’ve seen more hospitals start social media platforms this year. It was useful to me when I had family in the hospital and wanted to know more about the services and people. Twitter was easily accessible on my iPhone, while the hospital’s Web site wasn’t easy to view or navigate.

Below is an article on how hospitals in Dallas-Fort Worth are implementing social media into the mix.


Dallas-Fort Worth hospitals turn to social networking sites to educate, market services | News | Star-Telegram.com


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Web site Upgrade for a Successful Holiday Season

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According to an April 2009 MarketingSherpa survey, there are six tactics you must implement into your Web site for a successful 2009 holiday season.


  1. Perpetual shopping cars
  2. Internal search
  3. Enhanced display

Check out the full article and chart for the remaining three tactics.